Privacy policy
Effective Date: September 15, 2026
Last Updated: September 15, 2026
HotBell LLC, doing business as HotBell ("HotBell," "we," "us," or "our"), provides this Privacy Policy for hotbell.store and related services that expressly link to it.
This Privacy Policy explains how HotBell collects, uses, discloses, retains, and protects personal information relating to website visitors, retail customers, business and wholesale customers, authorized business representatives, support contacts, marketing subscribers, and participants in HotBell Server Alerts.
HotBell LLC is the legal entity responsible for the processing described in this Privacy Policy unless another entity is expressly identified for a particular service.
HotBell serves both individual Retail Customers and Business Buyers. A business-account designation does not by itself determine whether personal information or a transaction is subject to consumer or privacy protections.
CONTACT
HotBell LLC
845 W. Center Street, Door E, Suite E301
Pocatello, ID 83204
United States
Email: Service@HotBell.store
Phone: +1 (208) 403-6070
Customer Support Hours:
Monday through Friday
8:00 a.m. to 4:00 p.m. Mountain Time
excluding holidays.
Privacy requests may be submitted outside staffed support hours.
1. SCOPE AND SEPARATE NOTICES
This Privacy Policy applies to personal information that identifies, relates to, describes, or can reasonably be linked to an individual.
It applies when you:
- Visit or interact with hotbell.store;
- Browse or search for products;
- Add products to a shopping cart;
- Make a retail purchase;
- Create or manage a customer account;
- Apply for a wholesale or business account;
- Request a quotation;
- Submit business-verification information;
- Place a commercial order;
- Communicate with HotBell sales or customer support;
- Request shipping assistance;
- Request a return, refund, warranty service, repair, replacement, or Return Merchandise Authorization ("RMA");
- Subscribe to marketing communications;
- Submit a review or other content;
- Participate in HotBell Server Alerts; or
- Interact with another HotBell service that expressly links to this Privacy Policy.
Business contact information may constitute personal information even when supplied in connection with a commercial purchase or business account.
Information about a corporation or other legal entity may not itself be personal information, but information identifying an owner, employee, representative, purchaser, recipient, contractor, or other individual may be protected by applicable privacy law.
A separate privacy notice may apply to employment information, a separately operated business, a particular product application, or another activity governed by a more specific privacy notice.
Where a specific notice supplements this Privacy Policy, the more specific notice governs the processing it describes, subject to applicable law.
Independent marketplaces, payment companies, financial institutions, carriers, social-media platforms, telecommunications providers, applications, and external websites may maintain their own privacy practices.
This Privacy Policy governs personal information HotBell receives and controls. Independently operated third parties remain responsible for their own processing under their applicable privacy notices.
A link to or interaction with another service does not authorize that service to use HotBell SMS consent information for its own marketing or promotional purposes.
2. INFORMATION WE COLLECT AND SOURCES
The information HotBell processes depends on how you interact with HotBell, the products and services involved, your location, and the website or account functions being used.
INFORMATION YOU PROVIDE
HotBell may collect information you provide through:
- Checkout;
- Account registration;
- Business or wholesale applications;
- Quote requests;
- Communications;
- Customer-support requests;
- Returns;
- Warranty claims;
- RMA requests;
- Reviews;
- Marketing subscriptions; and
- Other direct interactions with HotBell.
This information may include:
- Name;
- Email address;
- Telephone number;
- Billing address;
- Shipping address;
- Delivery-recipient information;
- Account credentials;
- Account preferences;
- Company information;
- Business address;
- Job title or purchasing role;
- Authorized-purchaser information;
- Order information;
- Invoice information;
- Tax-exemption documentation;
- Business-verification information;
- Product information;
- Product model;
- Serial number;
- Return information;
- Warranty information;
- Support information; and
- Information reasonably necessary to investigate a transaction, support, shipping, return, warranty, or RMA issue.
Support submissions may include product identifiers, diagnostic information, photographs, videos, and correspondence.
Please provide only information reasonably necessary for your request.
TRANSACTION INFORMATION
HotBell may process or maintain information concerning:
- Products viewed or searched;
- Products added to a cart;
- Products purchased;
- Order numbers;
- Invoice numbers;
- Products and quantities;
- Prices and discounts;
- Order totals;
- Retail or Business Buyer classification;
- Payment status;
- Fulfillment;
- Shipping;
- Delivery;
- Cancellation;
- Returns;
- Refunds;
- Chargebacks;
- Disputes;
- Repairs;
- Replacements;
- Warranty claims; and
- RMA activity.
PAYMENT AND BILLING INFORMATION
HotBell may process or receive:
- Billing name;
- Billing address;
- Payment-method type;
- Transaction references;
- Payment tokens;
- Masked payment information;
- Payment authorization status;
- Settlement information;
- Refund information;
- Chargeback information; and
- Payment-dispute information.
For applicable business transactions, HotBell may also process information concerning:
- Wire transfers;
- ACH transactions;
- Deposits;
- Invoices;
- Approved business credit; and
- Account balances.
Complete payment-card credentials are generally processed through Shopify, payment providers, financial institutions, or other designated payment interfaces rather than stored directly by HotBell.
Do not send complete payment-card numbers, banking passwords, authentication codes, or similar financial credentials by ordinary email or SMS.
WHOLESALE AND BUSINESS INFORMATION
For wholesale and commercial relationships, HotBell may process information such as:
- Business name;
- Business address;
- Business website;
- Business contact information;
- Buyer type;
- Business-license information;
- Reseller or dealer information;
- Retailer, installer, integrator, or distributor information;
- Resale certificates;
- Sales-tax exemption certificates;
- Seller permits;
- Tax-registration information;
- Business tax identifiers where legitimately required;
- Business references;
- Marketplace or sales-channel information;
- Government, educational, or institutional purchasing information;
- Ownership or officer information;
- Employee or authorized-purchaser information;
- Purchasing authority; and
- Account review, approval, suspension, or compliance records.
Do not submit a Social Security number, complete payment credentials, personal online-banking credentials, or other unnecessary sensitive personal information unless HotBell specifically requests it through an authorized and appropriately secure process.
SHIPPING AND FULFILLMENT INFORMATION
HotBell may process:
- Shipping address;
- Delivery address;
- Recipient name;
- Delivery-contact information;
- Carrier information;
- Freight information;
- Warehouse information;
- Tracking information;
- Delivery confirmations;
- Shipping claims;
- Package or pallet information;
- Weight and shipment information; and
- Customs, import, export, or trade-compliance information where applicable.
SUPPORT, WARRANTY, RETURN, AND RMA INFORMATION
HotBell may process:
- Order or invoice number;
- Product name;
- Model;
- Quantity;
- Serial number;
- Proof of purchase;
- Product condition;
- Troubleshooting history;
- Description of a problem;
- Requested resolution;
- Photographs;
- Videos;
- Diagnostic information;
- Correspondence;
- Inspection records;
- Repair information;
- Replacement information;
- Refund information;
- Warranty information; and
- RMA records.
COMMUNICATIONS AND MARKETING INFORMATION
HotBell may process:
- Email communications;
- Contact-form submissions;
- Customer-support communications;
- Sales communications;
- Telephone communications;
- Chat communications;
- Social-media communications;
- Newsletter subscriptions;
- Marketing preferences;
- Survey responses;
- Promotion or campaign responses; and
- Information concerning delivery, opening, interaction, or unsubscribe status where the applicable technology is enabled.
WEBSITE AND DEVICE INFORMATION
When a device connects to hotbell.store, HotBell, Shopify, and authorized providers may receive information such as:
- IP address;
- Browser information;
- Operating system;
- Device characteristics;
- Device identifiers;
- Cookie identifiers;
- Requested pages;
- Product views;
- Searches;
- Links selected;
- Cart activity;
- Checkout activity;
- Referring and exit pages;
- Session information;
- Date and time of activity;
- Interaction information;
- Error information;
- Security events;
- Advertising information;
- Analytics information;
- Attribution information; and
- Approximate location derived from an IP address.
Cookies, pixels, tags, scripts, local storage, server logs, and similar technologies are addressed further in Section 5.
SMS INFORMATION
For an enrolled HotBell Server Alerts recipient, HotBell may process:
- Mobile telephone number;
- Enrollment method;
- Consent wording;
- Consent version;
- Date and time of consent;
- Source of consent;
- Program preferences;
- Message content;
- Delivery status;
- Replies;
- STOP requests;
- HELP requests;
- Re-enrollment information; and
- Suppression status.
Technical notifications may identify a monitored system, a technical event, and an authorized contact.
Messages should contain only the operational information reasonably necessary to direct attention to the relevant technical condition.
SECURITY, FRAUD-PREVENTION, AND COMPLIANCE INFORMATION
HotBell may process:
- Login and authentication information;
- Account-risk information;
- Device-risk signals;
- Transaction-risk information;
- Fraud-screening information;
- Chargeback information;
- Security logs;
- Suspected misuse;
- Tax information;
- Audit information;
- Customs information;
- Sanctions or restricted-party screening information;
- Export-control information; and
- Information required for legal, accounting, regulatory, safety, or dispute-resolution purposes.
SENSITIVE PERSONAL INFORMATION
Depending on the transaction, HotBell may process limited sensitive personal information such as:
- Account login credentials;
- Financial-account information; or
- Government identifiers contained in legitimate business-verification or tax documentation.
HotBell uses sensitive personal information only for reasonably necessary operational purposes such as:
- Authentication;
- Transaction processing;
- Wholesale verification;
- Fraud prevention;
- Security;
- Compliance with law; and
- Providing requested services.
HotBell does not use sensitive personal information to infer personal characteristics for advertising purposes.
3. PURPOSES FOR PROCESSING
HotBell may process personal information for the following purposes.
RETAIL AND WHOLESALE SERVICES
HotBell may use information to:
- Operate hotbell.store;
- Display products;
- Maintain shopping carts;
- Provide checkout;
- Maintain customer accounts;
- Maintain order history;
- Process retail purchases;
- Process business orders;
- Evaluate wholesale applications;
- Verify business accounts;
- Prepare quotations;
- Prepare invoices;
- Administer purchase orders;
- Administer credits;
- Process payments;
- Process deposits;
- Process refunds;
- Address chargebacks and disputes;
- Administer taxes and exemptions;
- Arrange shipping and freight;
- Provide tracking;
- Administer returns;
- Provide warranty service;
- Administer repairs or replacements; and
- Process RMA requests.
PERSONALIZATION AND SERVICE IMPROVEMENT
HotBell may use information to:
- Remember preferences;
- Maintain account settings;
- Organize products;
- Provide product recommendations where enabled;
- Analyze website performance;
- Analyze product-page performance;
- Understand website usage;
- Improve navigation;
- Improve product information;
- Improve compatibility guidance;
- Improve customer support;
- Improve checkout;
- Measure general marketing effectiveness; and
- Improve HotBell products, services, processes, and customer experience.
COMMUNICATIONS
HotBell may use information to:
- Send order communications;
- Send payment communications;
- Send shipping or delivery information;
- Send account communications;
- Provide customer support;
- Send warranty or return communications;
- Respond to questions;
- Respond to reviews;
- Respond to quotation requests;
- Provide business-account information;
- Provide product, inventory, promotional, retail, wholesale, or event information where permitted by law; and
- Maintain records of communications, requests, and preferences.
SECURITY, FRAUD PREVENTION, AND LEGAL COMPLIANCE
HotBell may process information to:
- Authenticate users;
- Authenticate authorized purchasers;
- Prevent fraudulent transactions;
- Detect misuse;
- Investigate unauthorized activity;
- Protect accounts;
- Protect systems;
- Protect products;
- Protect personnel and customers;
- Enforce applicable terms and agreements;
- Establish, exercise, or defend legal claims; and
- Comply with tax, accounting, consumer-protection, product-safety, customs, sanctions, export-control, or other legal obligations.
HOTBELL SERVER ALERTS
HotBell may use enrollment, messaging, and delivery information to:
- Send authorized technical and operational notifications;
- Administer enrollment;
- Maintain consent evidence;
- Send enrollment confirmations;
- Process STOP requests;
- Process HELP requests;
- Maintain suppression records;
- Investigate delivery problems;
- Provide messaging support; and
- Demonstrate consent.
Enrollment in HotBell Server Alerts does not authorize advertising messages or enrollment in another business's messaging program.
EMAIL MARKETING
Where permitted by law and consistent with your choices, HotBell may send promotional email.
You may unsubscribe from promotional email using the unsubscribe mechanism included in the communication or by contacting HotBell.
Necessary order, account, security, payment, shipping, return, warranty, RMA, or customer-support communications may continue after you unsubscribe from promotional marketing.
HotBell does not treat an email subscription, website account, employment relationship, business relationship, customer relationship, or purchase as consent to recurring SMS messages.
AGGREGATED AND DEIDENTIFIED INFORMATION
HotBell may use appropriately aggregated or deidentified information for legitimate business analysis.
Where applicable law requires information to remain deidentified, HotBell will not attempt to reidentify an individual except where legally permitted.
CORPORATE TRANSACTIONS
HotBell may process relevant information to evaluate or complete a legitimate:
- Merger;
- Acquisition;
- Financing;
- Reorganization;
- Sale of assets;
- Bankruptcy; or
- Similar corporate transaction
subject to applicable law.
4. RECIPIENTS AND DISCLOSURE LIMITS
SHOPIFY AND SHOPIFY-RELATED PROVIDERS
Hotbell.store is hosted by Shopify.
HotBell may make information available to Shopify and its affiliates or service providers as reasonably necessary to:
- Host and operate the store;
- Maintain accounts;
- Provide shopping-cart functions;
- Provide checkout;
- Process commerce transactions;
- Prevent fraud;
- Provide security;
- Provide analytics;
- Support personalization; and
- Provide other Shopify services enabled for HotBell.
Depending on the Shopify services and settings actually enabled, Shopify may process information derived from interactions with HotBell and Shopify as described in Shopify's applicable privacy notices.
PAYMENT AND FINANCIAL PROVIDERS
HotBell may disclose relevant information to:
- Payment processors;
- Financial institutions;
- Approved business-credit or financing providers;
- Fraud-prevention providers; and
- Chargeback or dispute-management providers
where reasonably necessary to authorize, complete, support, refund, credit, or dispute a transaction.
SHIPPING AND LOGISTICS PROVIDERS
HotBell may disclose relevant recipient, order, package, customs, and delivery information to:
- Carriers;
- Freight providers;
- Warehouses;
- Customs brokers; and
- Other logistics providers
where reasonably necessary to fulfill and support shipments.
OPERATIONAL SERVICE PROVIDERS
HotBell may disclose information reasonably necessary to providers supporting:
- Website technology;
- Cloud infrastructure;
- Cybersecurity;
- Customer accounts;
- Customer support;
- Communications;
- Product reviews;
- Analytics;
- Website performance;
- Marketing;
- Advertising;
- Attribution;
- Tax calculation;
- Business verification;
- Fraud prevention;
- Risk management;
- Accounting;
- Insurance;
- Auditing;
- Collections; and
- Legal or professional services.
A provider's legal role depends on its actual processing, applicable contractual restrictions, and applicable law.
AUTHORIZED BUSINESS REPRESENTATIVES
HotBell may provide order, purchasing, invoice, shipping, support, or account information to an authorized representative or administrator of the applicable business account.
HotBell does not treat shared ownership, a shared office, a personal relationship, or use of a related trade name as unrestricted authorization to access another person's information.
LEGAL AND PROTECTIVE DISCLOSURES
HotBell may disclose information where legally required, in response to valid legal process, or where applicable law permits disclosure reasonably necessary to address:
- Fraud;
- Security incidents;
- Threats to safety;
- Product-safety matters;
- Legal claims;
- Tax or customs matters;
- Regulatory requirements; or
- Protection of lawful rights.
These purposes do not authorize marketing use of SMS consent information.
BUSINESS TRANSACTIONS
A legitimate merger, financing, restructuring, acquisition, sale, bankruptcy, or similar business transaction may involve disclosure of relevant business records to appropriate parties subject to applicable confidentiality, security, and legal safeguards.
A business transaction does not automatically authorize another brand or a materially different messaging program to reuse existing SMS consent.
SMS enrollment information is not a transferable marketing list.
PUBLIC SUBMISSIONS
Reviews and other information intentionally submitted for public display may be visible to others.
Do not include private account, payment, order, or contact information in public content.
HotBell does not publish private customer-support correspondence as a testimonial without appropriate authorization.
5. SHOPIFY, COOKIES, ANALYTICS, AND ADVERTISING
SHOPIFY'S ROLE
Hotbell.store is hosted by Shopify.
Shopify may process personal information when you visit or make a purchase from HotBell to provide services such as:
- Hosting;
- Checkout;
- Commerce functions;
- Payment support;
- Security;
- Fraud prevention;
- Analytics;
- Personalization; and
- Other enabled Shopify services.
Depending on the Shopify services and settings actually enabled for HotBell, information may be processed by Shopify and other authorized service providers in the United States or other countries.
COOKIES AND SIMILAR TECHNOLOGIES
HotBell, Shopify, and authorized providers may use:
- Cookies;
- Pixels;
- Tags;
- Scripts;
- Local storage;
- Server logs; and
- Similar technologies.
These technologies may support strictly necessary functions such as:
- Security;
- Fraud prevention;
- Authentication;
- Shopping carts;
- Checkout;
- Network management; and
- Privacy or consent preferences.
They may also support functional, analytics, performance, advertising, or attribution purposes where those functions are enabled.
Where applicable law requires consent before nonessential technologies are activated, HotBell will obtain the required consent through the consent mechanism available on the website.
Browser settings may also allow you to restrict or delete cookies, although disabling necessary technologies may interfere with website functionality.
ANALYTICS AND PERFORMANCE
Where enabled, analytics and performance technologies may process information such as:
- IP address;
- Browser information;
- Device information;
- Operating system;
- Referring and exit pages;
- Pages viewed;
- Product interactions;
- General website interactions;
- Date and time;
- Error information;
- Performance information; and
- Approximate location derived from IP address.
HotBell may use this information to:
- Operate and maintain hotbell.store;
- Identify technical issues;
- Detect security risks;
- Understand website usage;
- Understand product-page usage;
- Improve navigation;
- Improve content;
- Improve customer experience;
- Evaluate performance; and
- Measure the general effectiveness of marketing communications.
ADVERTISING AND ATTRIBUTION
Where enabled and permitted by law, HotBell may use advertising, attribution, or similar technologies to:
- Measure marketing campaigns;
- Attribute conversions;
- Limit repeated advertising;
- Measure advertising effectiveness; or
- Support advertising functions.
If HotBell uses technology that causes personal information to be disclosed to another party for that party's own advertising purposes, cross-context behavioral advertising, targeted advertising, or another independent purpose, HotBell will provide any notices, choices, or opt-out mechanisms required by applicable law.
DO NOT TRACK AND GLOBAL PRIVACY CONTROL
A browser's general "Do Not Track" setting is different from a legally recognized opt-out preference signal.
Except where applicable law provides otherwise, HotBell does not respond to general Do Not Track settings because no single universally accepted standard applies to those signals.
Where applicable law requires HotBell to process a valid browser-based opt-out preference signal, including Global Privacy Control ("GPC"), HotBell will process the signal as required by applicable law.
SALE, SHARING, AND TARGETED ADVERTISING
HotBell does not knowingly sell personal information in exchange for money.
Certain advertising, analytics, attribution, or commerce technologies may constitute a "sale," "sharing," or processing for targeted advertising under some U.S. state privacy laws even where no money is exchanged.
Whether a particular activity constitutes sale, sharing, or targeted advertising depends on:
- The technology actually enabled;
- How information is processed;
- The recipient's role;
- Applicable contractual restrictions; and
- Applicable law.
Where applicable law gives an individual a right to opt out of such processing, HotBell will provide an appropriate opt-out method as required by that law.
Where applicable law requires a dedicated online opt-out mechanism, HotBell will make that mechanism available before engaging in processing that requires it.
Questions concerning applicable privacy choices may be directed to:
Service@HotBell.store
+1 (208) 403-6070
EMBEDDED AND THIRD-PARTY SERVICES
Hotbell.store may include or link to functionality supplied by third parties, such as:
- Payment services;
- Videos;
- Maps;
- Social-media features;
- Customer-support tools;
- Product-review services; or
- Other embedded services.
When you interact with a third-party feature, that provider may collect or receive technical information, device information, interaction information, or information you voluntarily provide.
Independent third-party processing is governed by the applicable provider's own privacy practices.
CHILDREN AND ADVERTISING DATA
HotBell does not knowingly sell or share the personal information of individuals under 16 for cross-context behavioral advertising in circumstances requiring affirmative authorization under applicable law.
Mobile telephone numbers, SMS opt-in information, and SMS consent information remain subject to the additional protections in Section 6 regardless of website cookie, analytics, or advertising settings.
6. MOBILE INFORMATION AND SMS CONSENT PROTECTION
HotBell applies additional protections to mobile telephone numbers, SMS opt-in information, and SMS consent information.
HotBell does not sell, rent, or share mobile information, including mobile telephone numbers and personal information collected for HotBell messaging programs, with third parties or affiliates for their own marketing or promotional purposes.
Text messaging originator opt-in data and consent are excluded from the general sharing permissions described elsewhere in this Privacy Policy and are not shared with third parties for their independent marketing or promotional use.
Only providers acting on HotBell's behalf to transmit, administer, secure, maintain, or support the messaging service may process information reasonably necessary for those functions, subject to applicable contractual, operational, security, and legal restrictions.
These providers may include HotBell's messaging provider, Vonage, and participating telecommunications carriers and service providers.
Limited disclosures required by applicable law remain possible.
No permitted disclosure authorizes a recipient to use HotBell SMS consent records for its own marketing or promotional purposes.
Affiliates, unrelated businesses, separately operated businesses, DBAs, and other messaging programs may not independently reuse HotBell Server Alerts consent unless separate consent is obtained where required by applicable law.
MESSAGING BRAND AND PROGRAM OPERATOR
HotBell LLC operates HotBell Server Alerts under the messaging brand:
"HotBell — A Burns & Dingyu Company"
HotBell LLC is the legal entity and program operator.
The messaging brand used in production messages, enrollment disclosures, campaign registrations, confirmation messages, HELP responses, and opt-out confirmations must remain consistent with the brand registered for the applicable messaging campaign.
PROGRAM PURPOSE
HotBell Server Alerts is an optional recurring SMS program for authorized adult personnel who affirmatively choose to receive technical and operational notifications.
Subject to the scope registered and accepted for the applicable messaging campaign, technical and operational notifications may include notices concerning:
- Monitored server availability;
- Monitored application availability;
- Connectivity failures;
- Service interruptions;
- Service restoration;
- Resource or operational conditions;
- Maintenance status;
- Missing or delayed technical data-feed updates;
- Technical data-feed interruptions; and
- Restoration or recovery of monitored connections or data feeds.
Where an investment-monitoring system or market-data connection is technically monitored, messages are limited to technical operational conditions and may be sent only to the extent such content is included within the registered campaign scope and permitted by applicable messaging-provider and carrier requirements.
HotBell Server Alerts does not provide:
- Securities-price alerts;
- Stock-price movement alerts;
- Investment recommendations;
- Investment opportunities;
- Buy or sell recommendations;
- Trading signals;
- Executed-trade notifications;
- Position alerts;
- Portfolio alerts;
- Account-balance alerts;
- Cryptocurrency alerts; or
- Financial promotions.
HotBell will not use wording intended to disguise prohibited or restricted financial messaging as ordinary technical or operational traffic.
Actual production messages must remain consistent with the purpose disclosed to subscribers, the applicable messaging registration, provider requirements, carrier requirements, and applicable law.
ENROLLMENT AND CONSENT
Enrollment in HotBell Server Alerts is optional.
HotBell requires a separate affirmative action after the applicable program disclosures are presented.
HotBell does not enroll recipients from purchased lists.
HotBell does not treat any of the following, by itself, as permission to receive recurring HotBell Server Alerts:
- A purchase;
- A retail account;
- A wholesale account;
- An employment relationship;
- A contractor relationship;
- A customer relationship;
- A business relationship;
- Acceptance of general website terms;
- Submission of a telephone number for another purpose; or
- Possession of a telephone number.
Enrollment is not a condition of purchase.
Before enrollment, the applicable disclosure must identify or provide:
- The messaging brand;
- The HotBell Server Alerts program;
- The nature of the recurring technical and operational messages;
- Message-frequency information;
- Notice that message and data rates may apply;
- STOP instructions;
- HELP instructions;
- Access to the applicable Privacy Policy; and
- Access to the applicable SMS Terms.
The recipient must affirmatively consent to receive HotBell Server Alerts at the specified mobile telephone number.
HotBell may maintain reasonable evidence of enrollment, including:
- Mobile telephone number;
- Consent wording;
- Consent-version identifier;
- Enrollment method;
- Date and time of consent;
- Source of consent;
- Relevant enrollment process;
- Program selected; and
- Information reasonably necessary to demonstrate affirmative enrollment.
Message frequency varies.
Message and data rates may apply.
INITIAL ENROLLMENT CONFIRMATION
After valid enrollment, HotBell will send an automated enrollment confirmation.
The confirmation will identify:
- The messaging brand "HotBell — A Burns & Dingyu Company"; and
- HotBell Server Alerts.
The confirmation will provide a brief description of the technical and operational traffic the subscriber may receive.
Depending on the registered and permitted campaign scope, this description may include technical notices concerning:
- Server or application availability;
- Connectivity failures;
- Service interruptions;
- Service restoration;
- Technical data-feed interruptions;
- Missing or delayed technical data-feed updates; and
- Restoration or recovery of monitored connections or data feeds.
The enrollment confirmation will also state:
- That the messages are recurring;
- That message frequency varies;
- That message and data rates may apply;
- That the recipient may reply HELP for assistance; and
- That the recipient may reply STOP to unsubscribe.
HELP
Reply HELP for assistance.
When a subscriber replies HELP, HotBell will send an automated response identifying the messaging brand and providing customer-support contact information.
Automated HELP responses are available outside staffed support hours.
Human customer support is normally available:
Monday through Friday
8:00 a.m. to 4:00 p.m. Mountain Time
excluding holidays.
Email:
Service@HotBell.store
Phone:
+1 (208) 403-6070
A HELP request does not constitute renewed consent after an opt-out or consent to marketing or another messaging program.
STOP AND OPT-OUT
Reply STOP to unsubscribe from HotBell Server Alerts.
HotBell will also process other supported opt-out keywords and legally effective requests clearly communicating withdrawal where required by applicable law.
After HotBell receives an effective opt-out request, HotBell will:
- Stop future recurring messages for the applicable program as required by applicable law;
- Maintain appropriate suppression information to prevent unauthorized future messaging; and
- Send one nonpromotional automated confirmation of the opt-out.
The opt-out confirmation will:
- Identify the messaging brand;
- Confirm that the recipient has been removed from HotBell Server Alerts; and
- Confirm that the recipient will no longer receive recurring messages from that program.
The opt-out confirmation will not contain advertising or promotional content.
HotBell will not use another sending number, route, affiliate, DBA, or messaging program for the purpose of circumventing a valid opt-out.
A HELP request does not renew consent.
A historic consent record does not reactivate a recipient who has opted out.
Re-enrollment requires a supported enrollment process and fresh affirmative consent where required.
CONSENT AND SUPPRESSION RECORDS
HotBell may retain limited consent and suppression information reasonably necessary to:
- Demonstrate consent;
- Honor opt-out requests;
- Prevent unauthorized re-enrollment;
- Investigate messaging complaints;
- Address carrier or provider inquiries; and
- Comply with applicable legal and regulatory requirements.
Suppression information may remain after other personal information is deleted where reasonably necessary to ensure that an opt-out continues to be honored.
SMS TERMS AND CROSS-DOMAIN APPLICATION
The HotBell Server Alerts SMS Terms are available at:
https://hotbell.shop/policies-terms
HotBell LLC operates HotBell Server Alerts as a single identified messaging program.
The HotBell Server Alerts provisions in those Terms apply regardless of whether an authorized enrollment originates through:
- hotbell.store;
- hotbell.shop; or
- Another enrollment process expressly authorized by HotBell LLC.
The use of hotbell.shop to publish HotBell Server Alerts SMS Terms does not create a different program operator.
HotBell LLC remains the legal entity and program operator.
The HotBell Server Alerts SMS Terms do not replace or alter the separate retail, wholesale, shipping, return, warranty, or other transaction terms applicable to a purchase made through hotbell.store.
If a separate HotBell service uses a materially different SMS program, message purpose, messaging brand, or consent process, HotBell will provide any additional disclosures and obtain any additional consent required by applicable law.
7. RETENTION AND DELETION
HotBell retains personal information for the period reasonably necessary for the purpose for which it is processed, considering:
- Customer or account relationships;
- Transaction requirements;
- Warranty obligations;
- Accounting requirements;
- Applicable limitation periods;
- Legal obligations;
- Security needs;
- Fraud-prevention requirements; and
- Outstanding disputes.
HotBell does not retain every record indefinitely merely because storage is available.
ACCOUNTS AND PROFILES
Account and profile information may be retained while the applicable account or relationship is active and for a reasonable period afterward for:
- Security;
- Recordkeeping;
- Customer support;
- Fraud prevention; and
- Dispute resolution.
ORDERS, PAYMENTS, SHIPPING, INVOICES, AND TAX RECORDS
These records may be retained for periods required or reasonably appropriate for:
- Accounting;
- Tax;
- Transaction administration;
- Warranty administration;
- Fraud prevention;
- Payment disputes; and
- Legal compliance.
WHOLESALE VERIFICATION AND EXEMPTION RECORDS
Business-verification, resale, tax-exemption, and related records may be retained while relied upon and during applicable:
- Tax periods;
- Audit periods;
- Transaction periods;
- Contract periods; or
- Limitation periods.
SUPPORT, RETURNS, WARRANTY, REPAIR, AND RMA RECORDS
These records may be retained during the applicable return, warranty, support, or product-service period and for a reasonable period afterward for:
- Service history;
- Product safety;
- Fraud prevention;
- Accounting;
- Claims; and
- Dispute resolution.
MARKETING RECORDS
Marketing information may be retained until:
- You unsubscribe;
- You withdraw consent where applicable; or
- The information is no longer reasonably necessary.
Limited suppression records may remain afterward to honor an opt-out.
SMS CONSENT AND SUPPRESSION RECORDS
Evidence of SMS consent may be retained while relied upon and for an appropriate compliance and claims period afterward.
Suppression information may remain after other information is deleted so a valid SMS opt-out continues to be honored.
WEBSITE AND ANALYTICS INFORMATION
Website, cookie, advertising, and analytics information may be retained according to:
- The applicable purpose;
- Applicable consent or privacy choices;
- Provider settings;
- Security needs;
- Fraud-prevention needs; and
- A reasonable analytics or attribution period.
DELETION AND DEIDENTIFICATION
When information is no longer reasonably necessary, HotBell may:
- Delete it;
- Securely dispose of it; or
- Appropriately deidentify it.
Backup copies remain subject to applicable backup and deletion cycles.
A valid preservation requirement may delay ordinary deletion.
8. SECURITY AND COMMUNICATIONS
HotBell uses administrative, technical, and organizational safeguards reasonably appropriate to the nature of the information and relevant risks.
Safeguards may include:
- Access controls;
- Authentication;
- Role-based permissions;
- Secure providers;
- Security monitoring;
- Fraud-prevention tools; and
- Internal procedures.
No website, database, email system, SMS service, transmission system, or storage method can be guaranteed completely secure.
Electronic messages may be visible through:
- Lock screens;
- Shared devices;
- Carrier systems; or
- Backup services.
Account holders should protect their credentials and promptly report suspected unauthorized activity.
Do not send the following through ordinary email or SMS unless HotBell specifically provides an appropriate secure process:
- Passwords;
- Authentication codes;
- Complete payment information;
- Personal banking credentials;
- Complete financial-account information; or
- Other highly sensitive documents.
If a security incident requires legal notice, HotBell will provide notice as required by applicable law.
If you believe an account or personal information has been accessed without authorization, contact:
Service@HotBell.store
9. INTERNATIONAL ACCESS AND PROCESSING
HotBell LLC is a United States company based in Idaho.
Personal information may be stored, accessed, transferred, or processed in the United States and in other countries where authorized HotBell personnel, Shopify, contracted service providers, or other authorized providers perform services on HotBell's behalf.
Cross-border processing may occur where authorized personnel access HotBell systems from another country even when the underlying system or server is located in the United States.
Cross-border processing may also occur where Shopify or another service provider operates, hosts systems, provides technical support, or processes information in multiple countries.
HotBell limits access to personnel and providers with a legitimate business need for information in connection with purposes described in this Privacy Policy.
Where appropriate, HotBell uses safeguards such as:
- Access controls;
- Confidentiality obligations;
- Contractual restrictions;
- Security measures; and
- Other protections designed to prevent unauthorized access, use, or disclosure.
Authorized HotBell personnel located in China may have limited remote access to customer, support, or operational information when necessary to perform assigned business responsibilities.
Such access remains subject to HotBell's access controls, confidentiality requirements, security requirements, and the use restrictions described in this Privacy Policy.
Privacy and data-protection laws in countries where information is processed may differ from the laws in another jurisdiction.
Where applicable law requires a lawful basis, transfer mechanism, contractual protection, or additional safeguard for an international transfer, HotBell will implement the applicable requirement for the relevant processing.
International access does not authorize personnel, affiliates, providers, or other recipients to use information for purposes inconsistent with this Privacy Policy.
The protections in Section 6 continue to apply to mobile telephone numbers, SMS opt-in information, and SMS consent information regardless of where authorized processing occurs.
Questions concerning international processing may be submitted to:
Service@HotBell.store
+1 (208) 403-6070
10. PRIVACY REQUESTS AND APPEALS
Depending on where you live, the nature of the processing, and the laws applicable to HotBell, you may have rights relating to:
- Confirmation of processing;
- Access;
- Correction;
- Deletion;
- Portability;
- Information concerning categories of sources;
- Information concerning processing purposes;
- Information concerning recipients;
- Restriction of processing;
- Withdrawal of consent;
- Objection to certain processing;
- Opt-out of sale;
- Opt-out of sharing;
- Opt-out of targeted advertising;
- Certain profiling or automated decision-making;
- Certain uses of sensitive information;
- Appeal of certain privacy-request decisions; and
- Exercise of applicable privacy rights without unlawful discrimination or retaliation.
These rights are not absolute.
HotBell may retain or continue processing information where permitted by applicable law, including where reasonably necessary for:
- Completion of transactions;
- Account administration;
- Tax and accounting;
- Fraud prevention;
- Security;
- Warranty administration;
- Product safety;
- Legal compliance;
- Contract enforcement; or
- Legal claims.
HOW TO SUBMIT A PRIVACY REQUEST
You may submit a privacy request through:
Email:
Service@HotBell.store
Subject:
Privacy Request
Phone:
+1 (208) 403-6070
Mail:
HotBell LLC
845 W. Center Street, Door E, Suite E301
Pocatello, ID 83204
United States
Please provide enough information for HotBell to reasonably identify your request and locate relevant records.
If your request concerns a business account, include the business name and your relationship to the account.
Do not send unnecessary sensitive personal information by ordinary email.
SALE, SHARING, OR TARGETED-ADVERTISING REQUESTS
Where applicable law gives you a right to opt out of sale, sharing, targeted advertising, or another covered processing activity, HotBell will provide the method required by that law.
Where applicable law requires a dedicated online opt-out mechanism, HotBell will make that mechanism available before engaging in the covered processing that requires it.
Questions concerning applicable privacy choices may also be directed to:
Service@HotBell.store
VERIFICATION
HotBell may request information reasonably necessary to verify:
- Identity;
- Authority;
- Account relationship; and
- The nature of the request
where verification is permitted or required by applicable law.
Verification information will be used for verification, security, fraud prevention, and legally permitted related purposes.
Where applicable law prohibits identity verification solely for a particular opt-out request, HotBell will not require prohibited verification.
AUTHORIZED AGENTS
Where applicable law permits an authorized agent to submit a request, HotBell may require:
- Appropriate evidence of the agent's authority; and
- Direct verification or confirmation from the individual where legally permitted.
An agent may not use a privacy request to obtain personal information without valid authority.
RESPONSE PERIODS
HotBell will respond within applicable legal deadlines.
Where legally permitted, HotBell may use an extension permitted by applicable law and will provide any notice required by law.
Where HotBell denies a request, HotBell will provide the legally required explanation where applicable.
APPEALS
Where applicable law provides an appeal right, email:
Service@HotBell.store
Subject:
Privacy Request Appeal
Identify the decision being challenged.
HotBell will review the appeal and provide any response or further complaint information required by applicable law.
NONDISCRIMINATION
HotBell will not unlawfully discriminate or retaliate against an individual for exercising an applicable privacy right.
Legitimate retail offers and wholesale prices may differ based on factors such as:
- Product;
- Quantity;
- Promotion;
- Customer segment;
- Account classification;
- Payment terms;
- Credit status;
- Freight; or
- Negotiated commercial terms.
11. CALIFORNIA AND OTHER REGIONAL PRIVACY REQUIREMENTS
Privacy rights and HotBell's obligations depend on:
- The individual's jurisdiction;
- The nature and scale of HotBell's activities;
- The personal information involved;
- The particular processing activity; and
- Whether a particular privacy law applies to HotBell.
Nothing in this section should be interpreted as representing that every privacy law identified below applies to every HotBell transaction or processing activity.
Where applicable law provides rights or protections that cannot lawfully be waived or restricted, this Privacy Policy does not waive or restrict those rights.
CALIFORNIA RESIDENTS
To the extent the California Consumer Privacy Act, as amended ("CCPA"), applies to HotBell and to the relevant personal information or processing, California residents may have applicable rights to:
- Know the categories and specific pieces of personal information HotBell has collected;
- Know categories of sources from which personal information is collected;
- Know applicable business or commercial purposes;
- Know categories of recipients;
- Request deletion of certain personal information, subject to applicable exceptions;
- Request correction of inaccurate personal information;
- Opt out of applicable sale or sharing;
- Limit qualifying uses or disclosures of sensitive personal information where applicable law provides that right; and
- Exercise applicable rights without unlawful discrimination or retaliation.
CALIFORNIA INFORMATION CATEGORIES
Depending on an individual's interaction with HotBell, personal information processed may include:
- Identifiers, such as name, postal address, email address, telephone number, IP address, account identifiers, and device identifiers;
- Customer-record information, such as contact, billing, account, and transaction information;
- Commercial information, such as products viewed or purchased, shopping activity, order history, payment status, returns, warranty information, and RMA records;
- Internet or other electronic-network activity, such as browsing, search, device, cookie, session, cart, checkout, and interaction information;
- Approximate geolocation derived from IP address;
- Professional or employment-related information associated with business or wholesale relationships;
- Electronic, visual, or similar information, including customer-support communications, photographs, and videos;
- Inferences, such as product interests or preferences derived from shopping or website activity; and
- Limited sensitive personal information used for authentication, transaction processing, security, fraud prevention, tax, or legitimate business-verification purposes.
The sources, purposes, categories of recipients, and retention practices for this information are described throughout this Privacy Policy.
CALIFORNIA SALE AND SHARING
HotBell does not knowingly sell personal information in exchange for money.
Certain advertising, analytics, attribution, or commerce technologies may constitute a "sale" or "sharing" under California law even where no money is exchanged.
Whether a particular technology constitutes sale or sharing depends on the technology actually enabled, how the information is processed, applicable contractual restrictions, and applicable law.
Where HotBell engages in activity constituting sale or sharing and the CCPA applies, HotBell will provide the opt-out mechanism required by applicable law.
Where required, HotBell will also process a valid Global Privacy Control ("GPC") signal or another legally recognized opt-out preference signal for the applicable browser or device.
CHILDREN UNDER 16
HotBell does not knowingly sell or share personal information of individuals under 16 in circumstances requiring affirmative authorization under applicable California law.
SENSITIVE PERSONAL INFORMATION
HotBell uses limited sensitive personal information for reasonably necessary operational purposes, including:
- Authentication;
- Transaction processing;
- Fraud prevention;
- Account and website security;
- Business verification;
- Tax administration;
- Compliance; and
- Providing requested products or services.
HotBell does not use sensitive personal information to infer personal characteristics for advertising.
If HotBell uses or discloses sensitive personal information in a manner that creates a right to limit under applicable law, HotBell will provide the required notice and method for exercising that right.
FINANCIAL INCENTIVES
HotBell does not currently offer a financial incentive or retail price or service difference solely in exchange for personal information.
Wholesale pricing, commercial pricing, promotions, quantity discounts, freight terms, credit terms, and negotiated business pricing may differ for legitimate commercial reasons unrelated to the surrender of privacy rights.
PRECEDING 12-MONTH DISCLOSURES
If and to the extent HotBell is subject to CCPA requirements concerning disclosures for the preceding 12 months, HotBell will provide disclosures based on its actual data practices for the applicable period as required by law.
Those disclosures may include, where applicable:
- Categories of personal information collected;
- Categories of sources;
- Business or commercial purposes;
- Categories of personal information sold or shared, if any;
- Categories of third parties receiving applicable information;
- Categories of personal information disclosed for business purposes; and
- Applicable purposes for those disclosures.
HotBell does not characterize personal information as sold, shared, or disclosed for a particular purpose solely because a technology is technically capable of processing that information.
Any required disclosure will be based on the technologies, applications, integrations, advertising services, Shopify settings, and business practices actually used by HotBell during the relevant period.
NOTICE AT COLLECTION
Where applicable law requires HotBell to provide a Notice at Collection, HotBell will provide the required notice at or before the relevant collection of personal information.
A general Privacy Policy does not replace a more specific point-of-collection notice where applicable law requires one.
OTHER U.S. STATE PRIVACY LAWS
Residents of other U.S. states may have additional privacy rights where an applicable state privacy law applies to HotBell and the relevant processing.
Depending on applicable law, those rights may include:
- Access;
- Correction;
- Deletion;
- Data portability;
- Opt-out of sale;
- Opt-out of targeted advertising;
- Opt-out of qualifying profiling or automated decision-making;
- Rights concerning sensitive personal information;
- Appeal rights; and
- Protection against unlawful discrimination or retaliation.
HotBell will process qualifying requests in accordance with the law applicable to HotBell, the individual, and the relevant processing activity.
Where an applicable state law recognizes a qualifying universal opt-out preference signal, HotBell will process that signal as required by applicable law.
EUROPEAN ECONOMIC AREA AND EUROPEAN UNION
If and to the extent the European Union General Data Protection Regulation ("EU GDPR") applies to HotBell's processing, HotBell will process personal information under an applicable lawful basis.
Depending on the activity, the lawful basis may include:
- Performance of a contract;
- Steps requested before entering into a contract;
- Compliance with a legal obligation;
- Consent;
- Legitimate interests where legally appropriate; or
- Another lawful basis permitted by applicable law.
Where separate consent is required, HotBell will not treat this Privacy Policy, a purchase, a general website agreement, or an existing customer or business relationship as a substitute for the required consent.
Where applicable, individuals may have rights relating to:
- Access;
- Correction;
- Erasure;
- Restriction of processing;
- Objection;
- Data portability;
- Withdrawal of consent; and
- Complaint to an applicable supervisory authority.
Those rights remain subject to applicable legal conditions, limitations, and exceptions.
Where EU law requires safeguards for an international transfer, HotBell will use an applicable lawful transfer mechanism and any additional safeguards required for the relevant processing.
UNITED KINGDOM
If and to the extent the UK General Data Protection Regulation ("UK GDPR") or Data Protection Act 2018 applies to HotBell's processing, HotBell will identify and rely on an appropriate lawful basis.
Depending on applicable law and circumstances, individuals may have rights relating to:
- Access;
- Rectification;
- Erasure;
- Restriction;
- Objection;
- Data portability;
- Withdrawal of consent; and
- Complaint to the UK Information Commissioner's Office or another competent authority.
Where applicable UK law governs a restricted international transfer, HotBell will use an available lawful transfer mechanism.
OTHER JURISDICTIONS
Additional privacy laws may apply depending on:
- The individual's location;
- Markets in which HotBell operates;
- The nature and scale of HotBell's activities;
- Categories of personal information processed; and
- The applicable product, service, or processing activity.
Where another applicable privacy law provides additional mandatory rights or protections, HotBell will provide those rights or protections as required.
Nothing in this Privacy Policy is intended to waive or restrict a privacy right that applicable law does not permit HotBell to waive or restrict.
REGIONAL PRIVACY CONTACT
Questions or requests relating to applicable regional privacy rights may be submitted to:
Email:
Service@HotBell.store
Phone:
+1 (208) 403-6070
Mail:
HotBell LLC
845 W. Center Street, Door E, Suite E301
Pocatello, ID 83204
United States
12. CHILDREN AND AUTOMATED PROCESSING
CHILDREN'S PRIVACY
Hotbell.store is a general-audience commerce website and is not directed to children under 13 years of age.
HotBell Server Alerts is intended for authorized adult operators.
HotBell does not knowingly collect personal information online from a child under 13 in circumstances prohibited by applicable law or where legally required parental notice and consent have not been obtained.
HotBell does not knowingly sell or share for cross-context behavioral advertising personal information of individuals under 16 in circumstances requiring affirmative authorization.
If you believe a child has improperly provided personal information to HotBell, contact:
Service@HotBell.store
so HotBell can review the matter and take appropriate action.
AUTOMATED PROCESSING AND AI
HotBell may use software, automated systems, or AI-assisted tools to support:
- Website operation;
- Customer-service routing;
- Product or compatibility assistance;
- Document review;
- Fraud detection;
- Security monitoring;
- Order administration;
- Analytics; and
- Internal workflows.
Automated outputs may be incomplete or incorrect and may be reviewed by authorized personnel or service providers where appropriate.
HotBell does not authorize independent model training using SMS opt-in information or SMS consent information.
HotBell does not use automated processing as the sole basis for a decision producing legal or similarly significant effects concerning an individual unless the processing is permitted by applicable law and any required notice, choice, lawful basis, human review, explanation, appeal, or other safeguard is provided.
13. CHANGES TO THIS PRIVACY POLICY
HotBell may update this Privacy Policy from time to time to reflect changes in:
- Applicable law;
- Privacy or consumer-protection requirements;
- Technology;
- Shopify services or settings;
- Installed applications;
- Cookies, pixels, analytics, or advertising technologies;
- Business operations;
- Products or services;
- Customer-support practices;
- Messaging programs;
- Service providers; or
- HotBell's actual data-processing practices.
When HotBell materially updates this Privacy Policy, HotBell will update the Effective Date or Last Updated date where appropriate.
Where applicable law requires additional notice, affirmative consent, renewed consent, or another action before a new processing activity begins, publication of an updated Privacy Policy alone does not replace that requirement.
Changes to this Privacy Policy do not retroactively:
- Expand an individual's SMS consent;
- Reactivate a person who previously opted out;
- Authorize a different messaging brand;
- Authorize a materially different SMS program;
- Expand a messaging program beyond its registered or permitted purpose; or
- Authorize a materially incompatible use of previously collected personal information
without any additional notice, consent, or other legal basis required by applicable law.
HOTBELL SERVER ALERTS AND CROSS-DOMAIN SMS TERMS
HotBell LLC operates HotBell Server Alerts as the messaging program described in Section 6.
The HotBell Server Alerts SMS Terms are published at:
https://hotbell.shop/policies-terms
Those SMS provisions apply to HotBell Server Alerts regardless of whether an authorized enrollment originates through hotbell.store, hotbell.shop, or another enrollment method expressly authorized by HotBell LLC.
The use of hotbell.shop to publish the HotBell Server Alerts SMS Terms does not make a different entity the program operator.
HotBell LLC remains the legal entity and program operator.
The HotBell Server Alerts SMS Terms do not replace or modify separate retail, wholesale, shipping, return, refund, warranty, or other transaction-specific terms applicable to purchases or other transactions conducted through hotbell.store.
If HotBell introduces a materially different messaging program, messaging brand, purpose, or enrollment process, HotBell will provide any separate disclosures and obtain any separate consent required by applicable law.
14. CONTACT INFORMATION
HotBell LLC
845 W. Center Street, Door E, Suite E301
Pocatello, ID 83204
United States
Website:
https://hotbell.store
Privacy and Customer Service:
Service@HotBell.store
Business Sales:
dingyu@hotbell.store
Phone:
+1 (208) 403-6070
Office Hours:
Monday through Friday
8:00 a.m. to 4:00 p.m. Mountain Time
excluding holidays
HotBell Server Alerts SMS Terms:
https://hotbell.shop/policies-terms