Privacy policy

Last updated: September 9, 2026

HotBell LLC ("HotBell," "we," "our," or "us") operates https://hotbell.store and related online services.

HotBell serves both individual retail customers and business or wholesale customers. This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you:

  • Visit or interact with our website;

  • Browse products, use search, add products to a cart, or make a retail purchase;

  • Create or manage a customer account;

  • Apply for a wholesale account or submit business-verification information;

  • Request a quotation, place a business order, or communicate with our sales team;

  • Request shipping assistance, customer support, warranty service, a return, refund, or Return Merchandise Authorization ("RMA");

  • Subscribe to marketing communications, submit a review, or otherwise communicate with us; or

  • Interact with another HotBell service that links to this Privacy Policy.

This Privacy Policy applies to personal information about natural persons. Information about a corporation or other legal entity may not itself be personal information, but information identifying an owner, employee, representative, purchaser, recipient, or other individual may be protected by applicable privacy law.

This Privacy Policy does not apply to independently operated third-party websites, marketplaces, retailers, resellers, applications, or services that maintain their own privacy notices.

1. Personal Information We Collect

The information we collect depends on how you interact with HotBell, the products and services you use, your location, and the features enabled on our store.

Contact and identity information

This may include:

  • Name;

  • Email address;

  • Telephone number;

  • Billing address;

  • Shipping address;

  • Business name, title, and business contact information; and

  • Delivery-recipient or authorized-purchaser information.

Account information

This may include:

  • Account login and authentication information;

  • Account profile and preferences;

  • Communication and privacy choices;

  • Saved addresses and order history;

  • Customer or wholesale-account status; and

  • Records relating to account verification, approval, suspension, or closure.

Shopping and transaction information

This may include:

  • Products viewed, searched for, added to a cart, or purchased;

  • Order, invoice, and transaction numbers;

  • Products, quantities, prices, discounts, and order totals;

  • Retail or business-purchaser classification;

  • Payment status and payment-method type;

  • Shipping, delivery, cancellation, return, exchange, refund, repair, replacement, warranty, and RMA records; and

  • Product reviews, ratings, questions, photographs, videos, or other content you choose to submit.

Payment and billing information

This may include:

  • Billing name and address;

  • Payment-method type;

  • Payment token or limited payment-card details provided by a payment processor;

  • Transaction confirmation, authorization, settlement, refund, chargeback, or payment-dispute information;

  • Wire-transfer or ACH information for an applicable business transaction; and

  • Credit, deposit, invoice, and account-balance information for approved business customers.

Complete payment-card credentials are generally processed by Shopify, payment processors, and financial institutions rather than stored directly by HotBell.

Wholesale and business-verification information

This may include:

  • Business name, address, website, and contact information;

  • Business-license, reseller, dealer, retailer, installer, integrator, or distributor information;

  • Resale certificates, sales-tax exemption certificates, seller permits, tax-registration information, or Employer Identification Number;

  • Marketplace, sales-channel, government, educational, or institutional purchasing information;

  • Business references;

  • Ownership, officer, employee, purchasing-authority, or representative information; and

  • Account-review, approval, suspension, and compliance records.

Do not submit a Social Security number, complete payment-card credentials, personal online-banking credentials, or other unnecessary sensitive information unless HotBell specifically requests it through an authorized and secure process.

Shipping and fulfillment information

This may include:

  • Shipping and delivery addresses;

  • Recipient and delivery-contact information;

  • Carrier, freight, warehouse, and tracking information;

  • Delivery confirmations and shipping-claim records;

  • Package, pallet, weight, and shipment information; and

  • Customs, import, export, and trade-compliance documentation.

Support, warranty, return, and RMA information

This may include:

  • Order or invoice number;

  • Product name, model, quantity, and serial number;

  • Proof of purchase;

  • Product condition and troubleshooting history;

  • Description of an issue and requested resolution;

  • Photographs, videos, diagnostic information, and correspondence; and

  • Return, inspection, repair, replacement, refund, warranty, and RMA records.

Communications and marketing information

This may include:

  • Messages sent through email, contact forms, chat, telephone, social media, or other channels;

  • Customer-service and sales communications;

  • Newsletter subscriptions and marketing preferences;

  • Responses to surveys, promotions, or campaigns; and

  • Records showing whether a communication was delivered, opened, selected, or unsubscribed from, where the relevant technology is enabled.

Device, website-usage, and online activity information

This may include:

  • IP address;

  • Browser, operating system, and device type;

  • Device and cookie identifiers;

  • Referring and exit pages;

  • Pages, products, links, and searches viewed or selected;

  • Cart, checkout, session, and interaction information;

  • Date, time, and duration of activity;

  • Approximate location derived from an IP address; and

  • Advertising, analytics, attribution, and performance information.

Security, fraud-prevention, and compliance information

This may include:

  • Login, account, transaction, and device-risk signals;

  • Fraud-screening and chargeback information;

  • Security logs and suspected misuse;

  • Tax, audit, sanctions, export-control, customs, and restricted-party screening information; and

  • Information required for legal, accounting, regulatory, or dispute-resolution purposes.

Sensitive personal information

Depending on the transaction, HotBell may process limited sensitive personal information, such as an account login credential, financial-account information, or a government identifier contained in a business-verification or tax document.

HotBell uses sensitive personal information only for reasonably necessary operational purposes, including account authentication, transaction processing, wholesale verification, fraud prevention, security, legal compliance, and providing requested services. HotBell does not use sensitive personal information to infer characteristics about an individual for advertising.

2. Sources of Personal Information

We may collect personal information from:

  • You directly, including when you browse, create an account, place an order, apply for wholesale access, request a quote, submit a review, request support, or communicate with us;

  • Your business or an authorized representative, including an employer, purchasing organization, shipping contact, reseller, installer, or account administrator;

  • Automatically through the website, including through Shopify, cookies, pixels, tags, analytics tools, server logs, fraud-prevention tools, and similar technologies;

  • Service providers and commercial partners, including Shopify, payment processors, financial institutions, carriers, tax providers, customer-support providers, analytics providers, advertising providers, and business-verification providers;

  • Social media and other platforms, when you interact with HotBell through those services or direct those services to provide information to us; and

  • Public and compliance sources, including public business records, professional directories, government databases, business references, sanctions lists, and other lawful verification sources.

3. How We Use Personal Information

We may use personal information to:

Provide retail and wholesale services

  • Operate the website and display products;

  • Maintain carts, checkout, accounts, and order history;

  • Process retail purchases and business orders;

  • Review wholesale applications and verify business accounts;

  • Prepare quotations, invoices, purchase orders, and account credits;

  • Process payments, deposits, refunds, chargebacks, and payment disputes;

  • Calculate or administer taxes, exemptions, duties, and customs requirements;

  • Arrange shipping, freight, delivery, and order tracking; and

  • Provide customer service, technical support, returns, warranty service, and RMA administration.

Personalize and improve our services

  • Remember preferences and account settings;

  • Recommend or organize products;

  • Analyze website and product performance;

  • Understand how visitors use the website;

  • Improve navigation, product information, compatibility guidance, support, and checkout;

  • Measure advertising and marketing performance; and

  • Develop or improve products, services, processes, and customer experiences.

Communicate with you

  • Send order, payment, shipping, account, support, warranty, return, and security communications;

  • Respond to questions, reviews, quote requests, and other inquiries;

  • Provide inventory, product, promotion, event, or wholesale-program information where permitted by law; and

  • Maintain records of requests, preferences, and communications.

Protect HotBell, customers, and the public

  • Authenticate users and authorized purchasers;

  • Detect, investigate, and prevent fraud, abuse, unauthorized transactions, and security incidents;

  • Protect products, systems, accounts, personnel, and business partners;

  • Enforce applicable terms, policies, invoices, and agreements;

  • Establish, exercise, or defend legal claims; and

  • Comply with tax, accounting, consumer-protection, product-safety, customs, sanctions, export-control, and other legal obligations.

Complete business transactions

We may use personal information to evaluate or complete a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar corporate transaction, subject to applicable law.

4. AI-Assisted and Automated Systems

HotBell may use AI-assisted tools and automated systems to support customer-service routing, product and compatibility assistance, document review, website operation, fraud detection, security monitoring, order administration, and internal workflows.

Automated outputs may be incomplete or incorrect and may be reviewed by authorized personnel or service providers where appropriate. HotBell does not use automated processing as the sole basis for a decision producing legal or similarly significant effects concerning an individual unless the processing is permitted by applicable law and any required notice, choice, human review, appeal, or other safeguard is provided.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients for the purposes described in this Privacy Policy:

Shopify and Shopify-related providers

We disclose information to Shopify and its affiliates and service providers to host and operate the store, maintain accounts, support checkout, process transactions, prevent fraud, provide analytics, improve Shopify services, and provide other enabled Shopify features.

Payment and financial providers

We disclose information to payment processors, financial institutions, financing or credit providers used for approved business transactions, and fraud or chargeback providers to authorize and process payments, refunds, credits, and disputes.

Shipping and logistics providers

We disclose recipient, order, package, customs, and delivery information to carriers, freight providers, warehouses, customs brokers, and other logistics providers as necessary to fulfill and support shipments.

Operational service providers

We may disclose information to providers supporting:

  • Website hosting and technology;

  • Cloud storage and cybersecurity;

  • Customer accounts and support;

  • Email and communications;

  • Product reviews and user-submitted content;

  • Analytics and website performance;

  • Advertising, attribution, and marketing;

  • Tax calculation and compliance;

  • Business or identity verification;

  • Fraud prevention and risk management; and

  • Professional, accounting, insurance, audit, collection, or legal services.

These recipients may process personal information as service providers, contractors, processors, or independent third parties, depending on the service and applicable law.

Business customers and authorized parties

For a business account, we may disclose order, account, purchaser, shipping, support, or transaction information to the organization that owns the account and its authorized administrators or representatives.

We may also disclose information at your direction or with your authorization.

Government and legal recipients

We may disclose information to courts, regulators, law-enforcement agencies, tax authorities, customs authorities, product-safety authorities, or other government bodies when required or permitted by law, legal process, investigation, audit, or a valid governmental request.

Corporate transaction recipients

Information may be disclosed to advisers, lenders, investors, purchasers, successors, or other relevant parties in connection with a proposed or completed corporate transaction, subject to appropriate safeguards and applicable law.

6. Shopify's Role

The HotBell store is hosted by Shopify. Shopify processes personal information when you visit or make a purchase from our store to provide hosting, checkout, payment, security, fraud-prevention, analytics, personalization, and other commerce services.

Depending on the Shopify services and settings enabled for HotBell, Shopify may also process information derived from your interactions with HotBell, other merchants, and Shopify to provide enhanced services. Information may be processed by Shopify and other service providers in countries other than the country in which you live.

For more information about Shopify's processing and privacy rights, review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

7. Cookies and Similar Technologies

HotBell, Shopify, and authorized providers may use cookies, pixels, tags, scripts, software development kits, local storage, server logs, and similar technologies.

These technologies may be used for:

  • Strictly necessary functions, such as security, fraud prevention, account authentication, cart operation, checkout, and network management;

  • Functional purposes, such as remembering preferences and improving website features;

  • Analytics and performance, such as measuring traffic, page use, product interest, and website performance; and

  • Advertising and attribution, such as measuring campaigns, limiting repeated ads, and providing or measuring advertising based on activity across websites or services.

Where required, non-essential technologies are used only after the required consent is obtained. You can manage applicable cookie choices through the cookie banner or the Cookie Preferences link in the website footer. Browser settings may also allow you to block or delete cookies, although some website functions may not operate properly.

Except for legally recognized opt-out preference signals, HotBell does not respond to browser "Do Not Track" settings because there is no single universally accepted standard for those signals.

8. Sale, Sharing, Targeted Advertising, and Your Privacy Choices

HotBell does not knowingly sell personal information in exchange for money.

HotBell and its advertising, analytics, and commerce partners may collect or receive identifiers, commercial information, internet or other electronic-network activity, approximate location, and related inferences through cookies, pixels, or similar technologies. Under certain U.S. state privacy laws, these activities may be considered a "sale," "sharing," or processing for "targeted advertising," even when no money is exchanged.

Where applicable, you may opt out through HotBell's Your Privacy Choices page:

https://hotbell.store/pages/data-sharing-opt-out

Where required by applicable law, HotBell processes a recognized browser-based opt-out preference signal, including Global Privacy Control ("GPC"), as an opt-out request for the browser or device sending the signal.

HotBell does not knowingly sell or share for cross-context behavioral advertising the personal information of anyone under 16 years of age.

9. Marketing Communications

Where permitted by law, HotBell may send product, inventory, promotion, event, retail, wholesale, or other marketing communications.

You may opt out of promotional email by selecting the unsubscribe link in the message or contacting service@hotbell.store. We will process an applicable opt-out as required by law.

Opting out of promotional communications does not prevent HotBell from sending non-promotional communications relating to an order, account, payment, shipping, return, support request, warranty claim, RMA, security issue, policy change, or other transaction.

HotBell does not offer a financial incentive or a different retail price solely in exchange for personal information unless HotBell first provides any notice and obtains any consent required by applicable law. Wholesale prices may vary based on product, quantity, account status, payment terms, freight, negotiated terms, and other legitimate commercial factors.

10. Data Retention

HotBell retains personal information only for as long as reasonably necessary for the disclosed purpose, a compatible purpose permitted by law, or a legal requirement. Retention criteria generally include:

  • Accounts and profiles: while the account or customer relationship is active and for a reasonable period afterward for security, recordkeeping, and dispute resolution;

  • Orders, payments, shipping, invoices, and tax records: for the period required or permitted by tax, accounting, payment, commercial, warranty, fraud-prevention, and legal requirements;

  • Wholesale verification and exemption records: while relied upon and during any applicable audit, tax, transaction, or limitation period;

  • Support, returns, warranty, repairs, and RMA records: during the applicable return or warranty period and for a reasonable period afterward for service history, product safety, fraud prevention, and disputes;

  • Marketing records: until you unsubscribe, withdraw consent where applicable, or the information is no longer reasonably necessary, while limited suppression records may be retained to honor an opt-out;

  • Website, cookie, advertising, and analytics information: according to the purpose, consent choice, provider configuration, and a reasonable analytics, security, or attribution period;

  • Security and fraud records: for a period reasonably necessary to prevent, detect, investigate, and document incidents or misuse; and

  • User-submitted content: while displayed or used for the purpose submitted and for a reasonable period afterward, subject to applicable rights and legal exceptions.

When information is no longer reasonably necessary, HotBell may delete, deidentify, or securely dispose of it, subject to applicable law and technical limitations.

11. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

  • Confirm whether HotBell processes personal information about you;

  • Access categories or specific pieces of personal information;

  • Learn the categories of sources, processing purposes, and recipients;

  • Correct inaccurate personal information;

  • Delete certain personal information;

  • Obtain a portable copy of certain personal information;

  • Opt out of sale, sharing, or targeted advertising as those terms are defined by applicable law;

  • Opt out of certain profiling or automated decision-making;

  • Limit certain uses or disclosures of sensitive personal information;

  • Withdraw consent where processing is based on consent;

  • Appeal an applicable privacy-request decision; and

  • Exercise privacy rights without unlawful discrimination or retaliation.

These rights are not absolute. HotBell may retain or continue processing information where permitted by law, including for transaction completion, account administration, tax and accounting records, fraud prevention, security, warranty administration, product safety, legal compliance, contract enforcement, or legal claims.

How to submit a request

You may submit a privacy request through:

Include your name, contact email, the nature of your request, and enough information for HotBell to locate relevant records. If the request concerns a business account, include the business name and your relationship to the account. Do not send unnecessary sensitive information by email.

HotBell may request information reasonably necessary to verify your identity, authority, account relationship, and request. Verification information will be used for verification, security, fraud prevention, and legally permitted related purposes. If HotBell cannot reasonably verify a request, we may deny or limit it as permitted by law.

Opt-out requests that applicable law says must not be verified will be handled without identity verification, although HotBell may request limited information needed to identify the browser, device, account, or data to which the request applies.

HotBell will respond within the period required by applicable law. Where applicable law provides an appeal right, you may appeal a denied request by emailing service@hotbell.store with the subject line "Privacy Request Appeal."

Authorized agents

Where permitted by law, you may authorize an agent to make a request on your behalf. HotBell may require proof of authorization and may require you to verify your identity or confirm the authorization directly. An agent may not use a privacy request to obtain personal information without valid authority.

Nondiscrimination

HotBell will not unlawfully discriminate or retaliate against you for exercising an applicable privacy right. Legitimate retail offers and wholesale pricing may still differ based on product, quantity, promotion, customer segment, account classification, payment terms, credit status, freight, or negotiated commercial terms.

12. Supplemental Notice for California Residents

This section supplements the rest of this Privacy Policy for California residents and applies only to the extent HotBell is subject to the California Consumer Privacy Act, as amended ("CCPA").

During the 12 months preceding the date of this Privacy Policy, HotBell collected the following categories of personal information, depending on the individual's interaction with HotBell:

  • Identifiers, such as name, postal address, email address, telephone number, IP address, account identifier, and device identifier;

  • Customer-record information, such as contact, billing, payment, and account information;

  • Commercial information, such as products viewed or purchased, shopping activity, order history, payment status, returns, warranty, and RMA records;

  • Internet or other electronic-network activity, such as browsing, search, device, cookie, session, cart, and interaction information;

  • Approximate geolocation, such as location derived from an IP address;

  • Professional or employment-related information, such as business name, title, employer, purchasing authority, and wholesale-account information;

  • Electronic, visual, or similar information, such as customer-service communications and photographs or videos submitted for support, review, warranty, or RMA purposes;

  • Inferences, such as product interests or preferences derived from shopping and website activity; and

  • Sensitive personal information, limited to information such as account credentials, financial-account information, or government identifiers used for transaction, security, or business-verification purposes.

We obtain these categories from the sources described in Section 2, use them for the purposes described in Sections 3 and 4, and disclose them to the categories of recipients described in Sections 5 and 6. We retain them using the criteria described in Section 10.

HotBell does not sell personal information for money. Advertising, analytics, and commerce technologies may involve disclosure of identifiers, commercial information, internet or electronic-network activity, approximate geolocation, and inferences in a manner considered "sharing" under the CCPA. California residents may opt out through the Your Privacy Choices link or a recognized GPC signal as described in Section 8.

HotBell does not knowingly sell or share the personal information of consumers under 16 years of age. HotBell does not use or disclose sensitive personal information for purposes requiring a right to limit under the CCPA unless a legally compliant notice and method are provided.

HotBell does not currently offer a financial incentive or price or service difference in exchange for personal information.

13. Data Security

HotBell uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, loss, or destruction. Safeguards may include access controls, account authentication, role-based permissions, secure providers, security monitoring, fraud-prevention tools, and internal procedures.

No system, transmission, or storage method is completely secure, and HotBell cannot guarantee absolute security. Account holders are responsible for protecting their credentials, controlling authorized users, and promptly notifying HotBell of suspected unauthorized activity.

If you believe personal information or an account has been accessed without authorization, contact service@hotbell.store.

14. Children's Privacy

The HotBell website is a general-audience commerce website and is not directed to children under 13 years of age. HotBell does not knowingly collect personal information online from a child under 13 without any notice and verifiable parental consent required by law.

HotBell does not knowingly sell or share for cross-context behavioral advertising the personal information of anyone under 16. If you believe a child has provided personal information to HotBell, contact service@hotbell.store so we can review the matter and take appropriate action.

15. International Processing and Additional Regional Rights

HotBell LLC is a United States company based in Idaho. HotBell, Shopify, and other providers may access, transfer, store, or process personal information in the United States and other countries where they operate. Privacy and data-protection laws in those countries may differ from the laws in your location.

Where required by applicable law, HotBell uses appropriate contractual, organizational, technical, or other safeguards for international transfers.

If the law of the European Economic Area, United Kingdom, or Switzerland applies, HotBell may process personal information based on one or more of the following legal bases:

  • Performance of a contract or steps requested before entering a contract;

  • Compliance with a legal obligation;

  • HotBell's or another party's legitimate interests, where those interests are not overridden by applicable individual rights;

  • Consent, where required; or

  • Establishment, exercise, or defense of legal claims.

Where applicable, individuals may have rights to access, correct, erase, restrict, object, obtain portability, withdraw consent, or complain to a competent data-protection authority. Contact HotBell using Section 19 to exercise a right relating to HotBell's processing.

16. Third-Party Websites and Services

The website may link to third-party websites, marketplaces, social networks, payment services, carrier websites, applications, or tools. Independently operated third parties control their own privacy and security practices. Review their privacy notices before providing information to them.

17. Information Provided by Business Customers

If a business customer provides HotBell with personal information about an employee, contractor, authorized purchaser, customer, installation contact, shipping recipient, or another individual, the business customer is responsible for ensuring it is authorized to provide that information and has supplied any notice or obtained any consent required by applicable law.

HotBell may use the information for the order, shipment, account, quote, support, warranty, RMA, security, compliance, or other purpose described in this Privacy Policy. Providing information about an individual does not by itself change whether an underlying purchase is a retail or business transaction.

18. Changes to This Privacy Policy

HotBell may update this Privacy Policy to reflect changes in law, technology, Shopify settings, installed applications, business operations, or data practices. The updated version will be posted with a revised "Last updated" date.

Where applicable law requires additional notice or consent, HotBell will provide that notice or obtain consent before the relevant change takes effect. HotBell will review this Privacy Policy periodically and at least annually when required by applicable law.

19. Contact Information

HotBell LLC
845 W. Center Street, Door E, Suite E301
Pocatello, ID 83204
United States

Website: https://hotbell.store
Privacy and Customer Service: service@hotbell.store
Business Sales: dingyu@hotbell.store
Phone: +1 (208) 403-6070
Office Hours: Monday-Friday, 8:00 AM-4:00 PM Mountain Time